DataCenterLifecycle (“we,” “us,” or “our”) operates the website at datacenterlifecycle.com (the “Website”). We provide data center lifecycle management services to enterprise businesses, including third-party maintenance, IT asset disposition, smart hands support, managed services, AI infrastructure maintenance, and end-of-life parts sourcing.
This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our Website or interact with us through our contact and quote request forms. It also explains your rights regarding your personal information under applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).
This Website is a business-to-business (B2B) informational and lead generation platform. We do not operate an online store, process payments through the Website, or sell products directly online.
Information We Collect
Information You Provide Directly
When you submit a contact form or quote request on our Website, we collect the following information:
- Name — your first and last name
- Company name — the organization you represent
- Business email address — your work email
- Phone number — your business phone number
- Service interest — which of our services you are inquiring about
- Message — any additional details you provide about your needs
We collect this information solely to respond to your inquiry, provide the services you have requested information about, and follow up on your quote request.
Information Collected Automatically
When you visit our Website, certain information is collected automatically through cookies and similar technologies:
- IP address — used for security, analytics, and approximate geographic location
- Browser type and version — to ensure our Website displays correctly
- Device information — operating system, screen resolution, and device type
- Pages visited — which pages you view on our Website and how long you spend on each
- Referral source — how you arrived at our Website
- Date and time of visit — timestamps for your browsing session
- Interaction data — clicks, scroll depth, and form interactions
Cookies and Similar Technologies
Our Website uses cookies and similar tracking technologies from the following providers:
Cloudflare (Essential)
Cloudflare provides our content delivery network (CDN), DNS services, and security protection. Cloudflare sets cookies that are strictly necessary for security purposes, including bot detection and DDoS protection. These cookies cannot be disabled as they are essential to the functioning and security of the Website.
Cloudflare Turnstile (Essential)
We use Cloudflare Turnstile on our contact and quote forms to verify that submissions come from real people, not automated bots. Turnstile processes limited data (browser signals and interaction patterns) to make this determination without presenting a traditional CAPTCHA challenge.
Google Analytics 4 (Analytics)
We use Google Analytics 4 (GA4) to understand how visitors use our Website. GA4 collects data about pages visited, time on site, geographic region (not precise location), traffic sources, and user interactions. GA4 uses first-party cookies to distinguish unique users and sessions. IP addresses are anonymized by GA4 before storage.
How We Use Your Information
We use the information we collect for the following specific purposes:
- Responding to your inquiries — When you submit a contact form or quote request, we use your provided information to respond to your inquiry, prepare a service proposal, and follow up as appropriate.
- Service-related communications — We may contact you with information relevant to the services you inquired about, including quote details, service specifications, and scheduling.
- Website analytics and improvement — We use aggregated, anonymized analytics data to understand how visitors use our Website, identify popular content, and improve the user experience.
- Security and fraud prevention — We use Cloudflare and Turnstile data to protect our Website from malicious traffic, automated abuse, and fraudulent form submissions.
- Legal compliance — We may process your information to comply with applicable laws, regulations, or legal requests.
We do not use your information for automated decision-making or profiling, targeted advertising or retargeting, selling to data brokers or third parties, or building marketing lists from form submissions for unrelated products.
How We Share Your Information
We share your personal information only with the following categories of service providers, and only as necessary to operate our Website and respond to your inquiries:
| Service Provider | Purpose | Data Shared |
|---|---|---|
| Resend | Email delivery | Form submission data (name, email, message content) transmitted to deliver your inquiry and send confirmation |
| Vercel | Website hosting | Server logs containing IP addresses, request paths, and timestamps |
| Cloudflare | CDN, DNS, and security | IP addresses, browser information, and security-related data |
| Google Analytics 4 | Website analytics | Anonymized browsing data, page views, interactions, and approximate geographic region |
We do not sell, rent, or trade your personal information to any third party.
We have not sold personal information in the preceding 12 months. We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of DataCenterLifecycle, our users, or the public.
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the successor entity, and we will notify you of any such change.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected:
- Form submissions — Contact and quote request data is retained for up to 24 months after your last interaction with us, after which it is deleted unless an ongoing business relationship exists.
- Analytics data — Google Analytics data is retained for 14 months, after which it is automatically deleted by Google.
- Server logs — Vercel and Cloudflare server logs are retained according to their standard retention periods (typically 30-90 days).
- Security logs — Cloudflare security logs are retained for up to 72 hours.
If you have an active service agreement with us, we retain your contact information for the duration of that agreement plus any legally required retention period.
Your Rights Under the GDPR
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation.
Lawful Basis for Processing
- Legitimate interest (Article 6(1)(f)) — Processing business contact information submitted through our forms to respond to inquiries and provide requested service information.
- Consent (Article 6(1)(a)) — For analytics cookies (Google Analytics 4). You may withdraw consent at any time through our cookie consent banner.
Your Rights
- Access — Request a copy of the personal data we hold about you.
- Rectification — Request correction of any inaccurate or incomplete personal data.
- Erasure (“Right to be Forgotten”) — Request deletion of your personal data.
- Restriction of Processing — Request that we restrict processing of your personal data in certain circumstances.
- Data Portability — Receive your personal data in a structured, commonly used, machine-readable format.
- Object — Object to processing based on legitimate interest.
- Withdraw Consent — Where processing is based on consent, you may withdraw consent at any time.
How to Exercise Your Rights
Submit a request to [email protected] with the subject line “GDPR Data Request.” We will respond within 30 days of receiving your verified request. If you believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.
International Data Transfers
If you are located in the EEA, UK, or Switzerland, your personal data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for these transfers, including Standard Contractual Clauses (SCCs) where applicable.
Your Rights Under the CCPA
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
Categories of Personal Information Collected
| CCPA Category | Examples | Source |
|---|---|---|
| Identifiers | Name, email address, phone number, IP address | Contact forms, website visits |
| Commercial Information | Service interests, quote requests | Contact forms |
| Internet or Electronic Network Activity | Browsing history on our Website, pages visited, interactions | Automatic collection via GA4, Cloudflare |
| Professional or Employment-Related Information | Company name, job context (if provided) | Contact forms |
| Geolocation Data | Approximate location derived from IP address (city/region level) | Automatic collection via Cloudflare, GA4 |
We do not collect sensitive personal information as defined by the CCPA, including Social Security numbers, financial account details, precise geolocation, racial or ethnic origin, religious beliefs, biometric data, health information, or sexual orientation data.
Your Rights
- Right to Know — You may request that we disclose the categories and specific pieces of personal information we have collected about you.
- Right to Delete — You may request that we delete the personal information we have collected about you.
- Right to Correct — You may request that we correct inaccurate personal information.
- Right to Opt-Out of Sale or Sharing — We do not sell or share your personal information as defined by the CCPA.
- Right to Non-Discrimination — We will not deny you services or charge different prices because you exercised your CCPA rights.
How to Exercise Your Rights
Submit a verifiable request to [email protected] with the subject line “CCPA Data Request.” We will acknowledge your request within 10 business days and provide a substantive response within 45 calendar days.
Security
We take the security of your personal information seriously. Our security measures include:
- SOC 2 Type II certified processes — Our operational controls are independently audited annually.
- Encryption in transit — All data transmitted to and from our Website is encrypted using TLS/HTTPS.
- Cloudflare protection — Web Application Firewall, DDoS mitigation, and bot management.
- Turnstile verification — Form submissions are verified to prevent automated abuse.
- Access controls — Access to personal information is restricted to authorized personnel.
- Service provider agreements — All service providers are bound by data processing agreements with appropriate security requirements.
While we implement industry-standard safeguards, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information using commercially reasonable measures.
Children's Privacy
Our Website is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. Our services are designed for business professionals making enterprise technology decisions. If we become aware that we have collected personal information from a child under 16, we will take immediate steps to delete that information. If you believe a child has provided us with personal information, please contact us at [email protected].
Do Not Track Signals
Some browsers transmit “Do Not Track” (DNT) signals. Our Website does not currently respond to DNT signals, as there is no industry-standard method for honoring them consistently. However, you can manage your cookie preferences through our cookie consent banner and your browser settings.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you through a prominent notice on our Website.
Your continued use of our Website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your personal information:
Privacy Inquiries
Email: [email protected]
Subject line: “Privacy Inquiry”
General Contact
Email: [email protected]
Website: datacenterlifecycle.com/contact
We aim to respond to all privacy-related inquiries within 5 business days.